“Farming issues rarely make the news.”
~ Bill Gates, 2012 Annual Letter
Lending a strong voice of attention to some of the world’s most crucial issues of our era, the Bill & Melinda Gates Foundation is a interesting case study on strategy. Bringing attention to global development, global health & domestic concerns, the newly opened vistor center depicts the varied perspectives and processes that compile to create the partnerships the Gates Foundation funds.
While many ways the funds are implemented are contentious to varying degrees, spotlights granted on unspoken realities such as these are key, coming from the world’s largest private foundation. The ingenuity unleashed and innovation catalyzed is as diverse as its grantees but the driving principles and mission of its founders speaks clearly to the strategic goals they have set sights on partnering to accomplish.
The vistor center space involves not only facts and figures but the opportunity to express individual options and cultivate creativity. Various interactive exhibits invite participants to chime in with thoughts on issues or responses to action being taken. The last room of the gallery is an innovation incubator, posing questions, challenges and platforms for live prototyping. It is a technologically beautiful smorgasbord already teeming with user generated uniqueness. The question remains as to how the foundation will incorporate this content into its operations – the official answer is that it is being achieved. The power of asking the questions and sparking conversations will hopefully be effective in and of themselves for now, because yes: