As we continue to work through Business Model Generation, each layer of inquiry and application keeps getting better. This week, moving into the section on Strategy, I was struck with a juxtaposition though – the powerful tool this book is for conceptualizing business creation moves quickly to an application tool for assessing growth of already established models. The blind spot I kept expecting to be discussed is where small businesses fit into the process. Yes, the springboard for intentionally crafting initial structure is thoroughly applicable but the leap to assessing Amazon, Swatch & Nespresso size companies seems to leave a lot out in between.
Just as we discussed redesign of the canvas to incorporate sustainability principles and triple bottom line, perhaps the continued processes could be geared in more specific ways to be approachable to small businesses. Role playing the canvas segments and gaining increasingly fluidity with its concepts has kept me wanting to apply its learnings to my former small business experience.
Meet KnitabiliTea, the North Central WA tea and yarn shop I co-founded in 2008 with a dear friend. Adventures in business creation and ownership at a young age was a tremendous growth experience and major marker along the path that has lead me to business school.
More on shop life, yarn & tea and how its unfolded the canvas context for me to come!
For now, my hope is that the forthcoming book by the canvas creators will begin a series of conversations that keeps building upon this tool and continues developing its scope and reach further.
Conversations are beginning around these themes: The canvas & sustainability and even hospitality innovations by way of London & Amsterdam. May we continue to carry them on and grow the potential of this tool in its each application!